Our 4TM Social Media team in partnership with Neil Huggan of New Makar copywriting and marketing will be presenting this social media for beginners workshop on:
Tuesday 21 September 2010
Kingsmills Hotel, Inverness
This workshop will be of interest to people who are just starting or already have a presence on Facebook, Twitter, Youtube and other social [...]
There’s a great eBook from Steve M. Chazin, a former Apple marketing executive, covering a few of their marketing “secrets”. Here’s some of the key tips:
Boil the story down to its syrupy goodness. Make sure everyone who comes to your website leaves with clarity about you via a tight, memorable message or image, even if [...]
Remember blogs?
They’ve never gone away (you’re reading one right now) but the spotlight has moved to Facebook and Twitter as their meteoric rise – 500 million users for the former – created a story in itself.
Leo Laporte is an important figure in the world of technology broadcasting. He enthusiastically embraced Google Buzz, a [...]
Peter Day’s World of Business programme is always worth a listen, even more so this week.
Sociability: 26 Aug 10 takes a look at how social media is changing the world of work and information and, in particular, the ideas for supporting social enterprise. Some great stories in a 30 minute programme as we move from [...]
Rene reports on our Facebook page that Google has launched real-time search (called, funnily enough, Google real-time). Search for a keyword and see the latest posts on the topic from Twitter, Facebook and a few others. Expect more sources to be added in time.
It’s entertaining to follow worldwide mentions of pizza, and even see [...]
Digg – the news-based social network platform – has rolled out its new version.
It has become a little more like Twitter instead of simply sharing the most popular news. Now you follow people you know or respect and receive a feed of information they’re sharing, effectively tailored to your interests.
Many people (including me) [...]
There’s a great deal of discussion about the metrics behind social media. What numbers do you need to measure success?
For many businesses there are none at all – social media is just something new to try. It’s like websites – you just have to have one.
For others, there’s a range of numbers from the [...]
