Archive for June, 2008
4TM on Your Mobile
Thanks to a fantastic plugin from Alex King , the 4TM blog and web site is now available on your mobile phone.
Just head to 4tm-services.com on your mobile and the site will automatically reformat to a low bandwidth, mobile friendly version. You need never miss social media marketing news again.
Meanwhile, we’re putting together a social [...]
Oh wow! Analysing and Graphing Social Network Content
Analysing and Graphing Social Media Comments Might Be The Start of Something Amazing, writes David Sim.
Here at 4TM we get very excited about social media. It’s the technology that just keeps on giving.One of the most amazing things has been the pace of development with hundreds of developers working hard to make social media and [...]
Social Networking in Schools and Colleges
An important new social networking study has been published to assist those working with young people in schools and colleges.
The study, supported by BECTA, evaluates the benefits and risks of six social networking services, and provides a showcase of innovative practices.
The full report is available at http://www.digizen.org/downloads/fullReport.pdf (PDF)
Marketers Attack! Why Social Media Redefines Marketing
There has been considerable buzz on social networks and blogs about the use of social media for marketing. One blog, from the excellent Mashable site, in turn quotes Inquisitr. It seems that John Reese, a sales expert, has been extolling the virtues of Twitter, one of the upcoming social networking sites.
Twitter is extremely VIRAL. When [...]
The Future of Marketing Is Social Media
Muhammad Saleem writes about the role of Social Media in marketing - and introduces the useful term “Conversational Marketing”.
His blog emphasises the value of this new form of marketing.
According to an AMA survey from 2006 (the most current I could find), the social shopping industry is already on track to be a multibillion-dollar industry. In [...]
Is Social Media Important?
The relative importance of social media is important in making a decision to invest. There’s a long answer to the question and 4TM’s customer profiling exercise is essential in deciding whether a particular target customer can be effectively reached by a social media or social networking service.
The availability of a free UK television license for [...]
Social Media: Better than Google?
Google is the undisputed leader in search. It’s so popular, “Google” is now a verb, despite only hitting 10 years of age. According to Netcraft, it owns nine of the top ten most popular web sites in the world.
I have to confess to being a fan of Google. I trust them with my email, word [...]
Virgin: End of A Brand?
This week, the Times of India bought the UK’s Virgin Radio; it will be run by London based Absolute Radio. It has caused a few ripples, not least because many media luvvies in the UK saw India as a target for expansion, not the other way round.
Virgin Radio was owned by SMG, also owners of [...]
Search Engine Value of Social Networking Revealed
It keeps the 4TM team busy throughout the day and late into the night. Social networks - including blogs, forums and messaging sites provide a unique way for businesses to connect directly with customers.
However a new article has revealed a further benefit: social networking can help your web site performance on search engines.
A leaked document [...]
