The Future of Marketing Is Social Media
Muhammad Saleem writes about the role of Social Media in marketing - and introduces the useful term “Conversational Marketing”.
His blog emphasises the value of this new form of marketing.
According to an AMA survey from 2006 (the most current I could find), the social shopping industry is already on track to be a multibillion-dollar industry. In the survey, 47 percent of consumers said that they would be open to using social networks to find and discuss holiday gift ideas, 51 percent said that, given the option, they would look for discounts on social networking sites.
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