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Archive for July, 2008

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By David Sim on July 16th, 2008

Removing Barriers: How social media can transform organisations

I’m passionate about how properly implemented technology can break down barriers in organisations. Large organisations in particular suffer from departmentalism and only limited flow of information. This can be enforced by the infrastructure, but more commonly it’s an accidental consequence of the difficulty of keeping several thousand people in touch with strategy and each other.
Fifteen [...]

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By David Sim on July 11th, 2008

Go TripAdvisor! Tourism Critics on the Rise

Last week online market research firm Compete published new data about TripAdvisor, the popular and fast growing consumer tourism review site.
Internet users will fall into one of several categories in terms of their use of social media.This is the “social technographics ladder”, as set out by Forrester research.
Inactives (Don’t use social media)

Spectators (Read blogs, watch [...]

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By David Sim on July 07th, 2008

Top Ten Social Media Visualisation Toys

It seems that top ten lists are all the rage, so I hate to be missing out…
Following my recent post on “Analysing and Graphing Social Network Content“, the most popular on this site to date, here’s my list of some tools that let you visualise the social media universe. It’s an eclectic mixture of data [...]

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By David Sim on July 04th, 2008

77 Million Pound Target for Social Media-Led Site

SCOTLAND’S first destination management organisation (DMO), Aviemore and the Cairngorms, is making use of a new destination management portal and social media to help it hit its target of increasing the value of tourism in Badenoch and Strathspey by a further £77 million by 2015.
Created for the DMO by 4TM, the site combines hard information [...]

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By David Sim on July 03rd, 2008

Inbox Buster! Use Social Media To Reduce Your Email by 80%

“Some ideas for better collaboration – don’t use email”, writes David Sim.
Many of us suffer from over-full email inboxes, so anything that helps address the problem is very welcome.
Luis Suarez of I.B.M. turned to social media to relieve the load from email. In an article for the New York Times, he describes how he used [...]

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Upcoming Destination Management Portals
By David Sim on July 02nd, 2008

Upcoming Destination Management Portals

We work closely with tourism businesses, destination management organisations and marketing groups. Here’s a few Tourism 2.0 Destination Management portals that have caught our eye over the last couple of weeks…
Cayman Islands, Dubai and Thailand 
Due to the targeted nature of the websites and the informative content on them, all three tourist boards claim to have [...]

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