Upcoming Destination Management Portals
We work closely with tourism businesses, destination management organisations and marketing groups. Here’s a few Tourism 2.0 Destination Management portals that have caught our eye over the last couple of weeks…
Cayman Islands, Dubai and Thailand
Due to the targeted nature of the websites and the informative content on them, all three tourist boards claim to have seen a dramatic increase in the use of their sites by UK consumers planning, researching and booking their holidays. “Today we invest over £250,000 in online media per annum as well as funding a promotional micro site, two further web sites and Fotoseeker.com for our online image library.
“We believe that this track record and commitment clearly demonstrates the value of national tourist boards harnessing the web.” More…
Africa
http://www.e-tourismafrica.com/opencms/opencms/eta/index.html
Johannesburg – “In the lead up to the FIFA 2010 World Cup it is vital that the tourism sector is aware of all the online opportunities for business. Travel is now the number one selling commodity online and is generating over US $100 Billion annually in sales. The Internet is becoming the leading source of travel information and sales for the modern consumer, yet very little African tourism is sold online and finding and booking African destinations on the web can be a challenge.”
“This disparity presents a very real threat for Africa, as Africa risks disappearing from the view of online travel shoppers”, said Damian Cook, the Managing Director of E Tourism Africa, at the launch of a major new initiative to develop online tourism across the continent on 1st July 2008. The organization aims to alter the imbalance between the way tourism is marketed and sold globally and in Africa, where traditional sales channels still dominate. More…
Vietnam
http://e-travel.vn
This portal launched in June 2008 and projects Vietnam to the forefront of electronic tourism services. It allows travelers to check information about online bookings for air tickets, hotels and tours, find information about tours, hotels, transportation means and make online payment using international credits cards.The website also helps manage clients’ profiles and offers an e-shopping service.
Aviemore and the Cairngorms
http://visitaviemore.com
Launched in July 2008, this portal combines hard information supplied by local businesses with visitor generated content like blogs and videos. A true Web 2.0 experience. 4TM Services acted as consultants and project managers for the project and continue to be involved.
New Zealand
http://www.newzealand.com/travel/UK-Ireland/
Packed full of personalised content, interactive features, video and a very neat travel planner. New Zealand has been quick to use social media marketing to target specific markets, including the UK. This included using My Space as a forum for UK people to leave their experiences of the country and photographs; Kiwi celebrities share their own lists of things to do and see.
Read more about 4TM’s services for tourism businesses and destinations.
