77 Million Pound Target for Social Media-Led Site

Posted by David Sim

July 4, 2008

SCOTLAND’S first destination management organisation (DMO), Aviemore and the Cairngorms, is making use of a new destination management portal and social media to help it hit its target of increasing the value of tourism in Badenoch and Strathspey by a further £77 million by 2015.

Created for the DMO by 4TM, the site combines hard information with social content - such as visitor blog content, Flickr photographs and TripAdvisor reviews.

The DMO is also using the portal as a focus for a community of businesses, encouraging them to keep information up to date and providing them with a means to participate in the marketing of the area. The DMO has an inclusive strategy, allowing everyone to become involved.

Ms Jane Hope, chief executive of the Cairngorms National Park Authority, welcomed the shake-up and said it would make it easier for visitors and local businesses to find information.

Mr Duncan MacKellar, chairman of the Cairngorms Chamber of Commerce, said: “We fully suport the principles of DMOs, and it is encouraging that the ACDM are introducing new and fresh ideas to market our tourism industry.”

All of us at 4TM have been delighted to work (and continue to work) with Aviemore and the Cairngorms, and we wish the DMO and all the local businesses every success.

Visit the web site.

See the article in the local press.