Archive for August, 2008
How Not To Blow Your Marketing Budget
The SIMS Agency Inc has published an article on how to blow $100,000 on word of mouth advertising. The agency cites a local (South Carolina) example of money being spent unwisely, in their view, wining and dining German politicians.
“S.C. taxpayers will pick up the $100,000 tab for a group of German politicians to visit Grand Strand [...]
Report Suggests PR Agencies Lagging in Social Media
Big Mouth Media has published research on PR companies use and understanding of social media.
While London companies are better than most, it seems that outside London most of the industry’s major players - a whopping 86% - still have no online and social media services. Perhaps even more suprisingly, 89% of PR agencies - including [...]
Don’t Crunch Your Social Media Marketing!
Can we seriously ask businesses to consider Social Media Marketing in the current economic climate?
Even the government now has to admit that a “cyclical economic downturn” is underway. Or, to put it another way, the world economy, with a few exceptions, appears to be entering recession. Some commentators - the sort who like stealing [...]
