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By David Sim on December 16th, 2008

Making Facebook Advertising Work

Although written from the perspective of Facebook, this is an interesting article from Mashable about what Facebook and advertisers need to do to make social network users want to view their advertising.

How Can Facebook Crack its Advertising Problem?.

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About the Author

David is 4TM's Managing Director. He has led business change projects for over a decade in public and private sector organisations, specialising in the use of emerging technologies. He's involved in community radio, an occasional author and is considering using the walking boots he recently acquired.

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