We’re always clear in our workshops and briefings: always encourage your customers to participate on-line, provide feedback and – hopefully – leave glowing reviews on social media sites where others can find them. Never leave your own reviews about your products and services, and especially don’t pretend to be a genuine customer. You’re likely to [...]
David and myself presented at the Business and Excellence Conference last Wednesday at the beautiful Achnagairn House near Inverness. It was a great day, well organised and the venue was “WoW“! Owned by the charming Gillian Lacey-Solymar this new wedding and conference venue certainly deserves to do well. Highly recommended as a wedding and conference venue! See [...]
The BBC Politics Show, shown across the UK, today highlighted the use of social media in politics and one rather surprising early adopter: John Prescott.
“If your website doesn’t give a platform to all reasonable opinions… people will go to a website that is discussing the issues”.
You can watch the show on the BBC web site [...]
“Suspicion is a heavy armour and with its weight it impedes more than it protects.” (Robert Burns)
The very best marketing is word of mouth marketing. This was reinforced in November 2008, when – despite significant investment in holiday advertising – a RAMA/BIGresearch retail study found that word of mouth continues to be the biggest influencer of [...]
To help follow up our public seminars and workshops, and to provide some background information, we have created a resources page with links and information.
It is designed to provide practical tools for getting started with social media; we still recommend that strategy creation and management be developed together with a social media specialist – to [...]
A workshop involving over 50 local tourism industry leaders will be held on Wednesday, led by 4TM Social Media and Aviemore and the Cairngorms Destination Management.
Over 5 hours, business owners will learn about social media and its impact on tourism. More importantly, there will be real-world demonstrations of how to use the tools.
David Sim, from [...]
