Comments on: Belkin and Carbonite get caught scamming social media http://4tm-services.com/2009/01/belkin-and-carbonite-get-caught-scamming-social-media/ Social Media Specialists for Conferences, Events and Campaigns Sun, 04 Jul 2010 10:21:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Paul Harvey http://4tm-services.com/2009/01/belkin-and-carbonite-get-caught-scamming-social-media/comment-page-1/#comment-34 Paul Harvey Sat, 31 Jan 2009 15:58:12 +0000 http://4tm-services.com/?p=348#comment-34 This is a classic big company approach to its customers clearly the product was not fit for purpose. So rather than acknowledge the problems and withdraw the product n fix it. They chose to bluff it out by buying good PR. Prior to social media this strategy might have worked. It shows a total lack of understanding for this new media and disrespect for their customers. I wonder how they will put this PR disaster behind them. Every time there is a review or new product launch someone will remind us that they tried to fudge last time. This is a classic big company approach to its customers clearly the product was not fit for purpose. So rather than acknowledge the problems and withdraw the product n fix it. They chose to bluff it out by buying good PR. Prior to social media this strategy might have worked.

It shows a total lack of understanding for this new media and disrespect for their customers. I wonder how they will put this PR disaster behind them. Every time there is a review or new product launch someone will remind us that they tried to fudge last time.

]]> By: Sumo Backup http://4tm-services.com/2009/01/belkin-and-carbonite-get-caught-scamming-social-media/comment-page-1/#comment-33 Sumo Backup Fri, 30 Jan 2009 20:15:28 +0000 http://4tm-services.com/?p=348#comment-33 The nature of social media is that it's primarily affected by relationships, and not volume. It's about maintaining a good signal-to-noise ratio in your content. If you try to game the system, your message will eventually become nothing but background noise. So I wouldn't be too concerned. At the end of the day, you get what you pay for. And the only people who fall for something like this are the ones who want to get something for free. The nature of social media is that it’s primarily affected by relationships, and not volume. It’s about maintaining a good signal-to-noise ratio in your content.

If you try to game the system, your message will eventually become nothing but background noise.

So I wouldn’t be too concerned.

At the end of the day, you get what you pay for. And the only people who fall for something like this are the ones who want to get something for free.

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