Well, two days after commission the virtual whisky tasting web site is up, and the social media marketing campaign launched.
I think we’re going to have to have a dram ourselves!
The tasting takes place on Wednesday.
Virtual Tasting Web Site (virtual-tasting.com).
There was an interesting piece on ReadWriteWeb yesterday. The inventor of GMail, and Adsense, is now working on FriendFeed. He predicts that the kind of conversations it delivers could be as significant as email and instant messaging.
FriendFeed has been around for a while and has drawn a small and mainly technology focused group of users. [...]
At 4TM we love a challenge, so when Benromach Distillery asked if we could create a “virtual whisky tasting”, with social media support we said “yes”. When they said it was to be run next week, as part of the Spirit of Speyside whisky festival, we gulped, and said “of course”!
We’ll have more details here [...]
The oft-quoted examples of social media tend to be at the more exiciting and populist range of the spectrum. Barak Obama, Burger King, CNN: there’s not much in common with a cement processor or an actuary.
BlendTec provided us with proof that “boring products” – in this case a blender – could be marketed imaginatively [...]
