A Lesson In Facebook Engagement
What makes people want to engage with a Twitter post or a Facebook message? It’s something that taxes Social Media gurus and consultants. Rachel Reuben at eduGuru may have stumbled upon a simple and straightforward solution to what is seen as a complex problem.
Her post to her university’s Facebook fan page, “…welcomes the class of 2013 to campus on Thursday”, received 17 comments and 23 likes within minutes of posting. A similar post about moving in day had 10 likes and 6 comments.
In short, she created a message that was simple and very concise, yet was a statement people wanted to interact with. The SUNY New Paltz alumni remember when they started university, and were delighted to have the opportunity to send greetings and wallow in just a little bit of nostalga.
We’ve found the same on the Forres Facebook page, which we created for the Scottish town in which we are based. A simple post “It’s Flying Ant Day in Forres” quickly clocked up 12 comments. A review of the posts on the page suggests that shorter, punchy posts get more responses. It’s a reflection, perhaps, of the difference between Facebook and Blogs. Facebook is about quick interactions, acknowledging others, exchanging memories. Blogs are more considered, and tend to receive longer responses.
What are your experiences of Facebook posts? Which posts get the most feedback?
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
