By Rene Looper on August 29th, 2009
Tripadvisor vs Guidebooks
Found this interesting link to a BBC investigation on the effect of Tripadvisor on tourism businesses. I’m a big fan of Tripadvisor and of the opinion it’s a great tool to benefit tourism businesses. What are your experiences?
Related posts:
- 3 Successful Small Businesses on Social Media Love this blog post on Penn Olson’s web site...
- A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...
- HOW TO: Use Twitter’s Advanced Search Features Another great Mashable article on the power of Twitter...
- Best practices in handling online hotel reviews Found this blog article on the HotelMarketing.com website which...
- The decade in travel: Technology and terrorism Good article at the The Associated Press on the changes...
Related posts brought to you by Yet Another Related Posts Plugin.
I am collecting views about TripAdvisor via LinkedIn as I know the benefit to consumers and Online Tour Operators but as yet the Hotelier audience seems very light on comment; no-one openly hostile but very very few pro. Odd really, as there is so much free potential to differentiate and improve the product.
Just see how few actually answer the comments. Big companies do have the usage but the vast majority of Hotels are owner operated and one might think have more interest – but it seems the converse is true.
David Wood
david.wood@gmx.co.uk
http://www.David-Wood.co.uk
Hi David,
Agree, I find it amazing how some tourism businesses deal (or even worse, don’t deal) with TripAdvisor. As an ex-hotelier myself I’ve helped quite a few businesses over the years understanding the value of engaging with Tripadvisor instead of ignoring it. In my latest blog post I refer to a TripAdvisor report that shows only 4% of the negative reviews get a reply. What does that say about the Tourism industry?
Rene
http://www.linkedin.com/in/renelooper
PS very interested in your LinkedIn views.
It says that TripAdvisor refuse to publish ‘Management Reviews’ as they most often cite ‘was not professionally written’. The Tourism Industry wants to engage but TA does not let us.
Hi Steve, just noticed your reply there.
Not heard before that Management Reviews are refused for not being written “professionally” which I don’t really understand. I will be speaking to a Tripadvisor representative soon and will raise this issue. Thanks for making me aware of this.