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Socialnomics: Hitting the Nail on ROI

socialnomicsSocialnomics, who really know what they’re talking about as far as social media is concerned, have issued a new video.

It provides a number of examples of companies achieving returns from social media… but also makes the point that customer focussed companies need to take it seriously. One slide stands out: What is the ROI on your phone?

Of course we need to watch marketing spend, but tourism businesses in particular need to recognise they’re not providing rooms, or meals, or a fun afternoon. First and foremost they’re providing customer service and an amazing customer experience. The product and service features very important, but secondary.

Here’s the video.

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About the Author

David is 4TM's Managing Director. He has led business change projects for over a decade in public and private sector organisations, specialising in the use of emerging technologies. He's involved in community radio, an occasional author and is considering using the walking boots he recently acquired.

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