Tracking Impact: The Video

Last week 4TM’s David Sim gave a presentation at the Royal College of Surgeons in Edinburgh at part of the AmbITion programme.

The presentation covered tracking the impact of your use of the Internet and  Social Media, including setting targets, relating impact to business objectives and the use of tools such as Google Analytics and Google Alerts.

You can watch the presentation in full, courtesy of envirodigital.

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