Organisation Change
We develop strategies, policies, procedures and workshops for Enterprise 2.0: the use of social media to transform an organisation. We provide project management and consulting resources to assist management and your IT department implement social media internally.
Social Media in business is not just about marketing. The tools which help communication outside work enable the creation of new teams and create a culture of sharing and collaboration.
“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” - Andrew P. McAfee, Harvard Business School
David Sim and Geoff Wilcock have worked on the - award winning - development of corporate communication technologies, such as Intranets, databases and blogs for over 15 years, combining technology with business benefits and end-user engagement.
Organisation culture change brought upon by social media can break down internal, departmental barriers and ensure skills, knowledge and experience is available across the organisation. It can make teamwork and knowledge sharing part of the culture, without packing email inboxes with requests and “cc’s”. (Read more)
In 4TM the team has tools to help organisations evolve into the world of Wikinomics using social media. The extended enterprise can become a reality, drawing on the knowledge of customers, suppliers and centres of experience currently outside the organisation.
[Internal Social Media Applications] tap the power of the groundswell of ideas among the people who know best how your business runs. - Groundswell, 2008
We:
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offer training at our social media training centre or on-site to help organisations create a vision for social media’s role and define practical steps for implementation - create corporate social media implementation strategies, policies, procedures and workshops
- facilitate the implementation of social media in an organisation, working with management teams, IT and other stakeholders
- advise on management of social media for efficiency and effectiveness.
Having worked in large organisations, we are aware of the quality, regulatory and legal frameworks that can constrain activity, and are well practiced in ensuring compliance. We also recognise the need for technology investment to involve the corporate IT team and for clear returns on investment to be identifiable and understood from the outset.
The video below has more about Wikinomics in a Google interview with the author, Don Tapscott.
