David is 4TM's Managing Director. He has led business change projects for over a decade in public and private sector organisations, specialising in the use of emerging technologies. He's involved in community radio, an occasional author and is considering using the walking boots he recently acquired.
We’re delighted to be involved with this year’s Orkney International Science Festival which is about to launch.
Follow the Festival on Facebook and Twitter.
Already some events are a sellout, showing the enduring popularity of the event as it enters its 20th year. It began as an initiative of the tourist board, keen to extend [...]
Spotify – the legal, online music service – has just launched a rather unique, interactive audio story. At the end of each chapter you get to choose what happens next. Your aim is to “stop arch villain Guy Lockhart from distributing his heartbreak cocktail and condemning humankind forever to a loveless, empty existence”. The eventual [...]
There’s a great eBook from Steve M. Chazin, a former Apple marketing executive, covering a few of their marketing “secrets”. Here’s some of the key tips:
Boil the story down to its syrupy goodness. Make sure everyone who comes to your website leaves with clarity about you via a tight, memorable message or image, even if [...]
Peter Day’s World of Business programme is always worth a listen, even more so this week.
Sociability: 26 Aug 10 takes a look at how social media is changing the world of work and information and, in particular, the ideas for supporting social enterprise. Some great stories in a 30 minute programme as we move from [...]
Rene reports on our Facebook page that Google has launched real-time search (called, funnily enough, Google real-time). Search for a keyword and see the latest posts on the topic from Twitter, Facebook and a few others. Expect more sources to be added in time.
It’s entertaining to follow worldwide mentions of pizza, and even see [...]
Digg – the news-based social network platform – has rolled out its new version.
It has become a little more like Twitter instead of simply sharing the most popular news. Now you follow people you know or respect and receive a feed of information they’re sharing, effectively tailored to your interests.
Many people (including me) [...]
Remember blogs?
They’ve never gone away (you’re reading one right now) but the spotlight has moved to Facebook and Twitter as their meteoric rise – 500 million users for the former – created a story in itself.
Leo Laporte is an important figure in the world of technology broadcasting. He enthusiastically embraced Google Buzz, a [...]
4TM created the concept of, and social media campaign for, a virtual whisky tasting. The target was to reach a wider, enthusiastic, international audience for Benromach, an upcoming whisky brand. The campaign pre-publicity and the event itself told the stories behind the making of the whisky and the qualities that could be expected from the [...]
There’s a great deal of discussion about the metrics behind social media. What numbers do you need to measure success?
For many businesses there are none at all – social media is just something new to try. It’s like websites – you just have to have one.
For others, there’s a range of numbers from the [...]
One of the more memorable incidents from an otherwise rather dull 2010 Football World Cup involved the Dutch. No, not the studs in the chest incident, but rather one that involved orange mini dresses.
The official beer sponsor of the World Cup is Budweiser who have enjoyed a long relationship with FIFA. They can safely be [...]
