4TM Customer Engagement » David Sim

Tracking Impact: The Video

David Sim — Wed, 28 Apr 2010 09:20:35 +0000

Last week 4TM’s David Sim gave a presentation at the Royal College of Surgeons in Edinburgh at part of the AmbITion programme.

The presentation covered tracking the impact of your use of the Internet and Social Media, including setting targets, relating impact to business objectives and the use of tools such as Google Analytics and Google Alerts.

You can watch the presentation in full, courtesy of envirodigital.

Watch live streaming video from envirodigital at livestream.com

Welcome to the new 4TM You have joined us in the midst of relaunching a...
A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...
Socialnomics: Hitting the Nail on ROI Socialnomics, who really know what they’re talking about as far...

Related posts brought to you by Yet Another Related Posts Plugin.

We’re testing some live blogging software. Apologies for the intrusion.

David Sim — Tue, 27 Apr 2010 17:15:27 +0000

6:17:07 PM: This is a test. Do not be alarmed!

6:20:37 PM: Test with image. Continued humble apologies! http://twitpic.com/1iwkgg

6:54:41 PM: This testing milarky is going well. Nearly done. http://twitpic.com/1iwrsk

Testing times for schools in New Zealand Schools are threatening to fudge test results and find the...
A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...
Welcome to the new 4TM You have joined us in the midst of relaunching a...

Related posts brought to you by Yet Another Related Posts Plugin.

FourSquare Adds Business Tools to Encourage Loyalty

David Sim — Tue, 27 Apr 2010 11:59:57 +0000

We have talked about FourSquare before – it’s a new application for iPhone, Android and Blackberry users which allows them to “Check In” to destinations.

For example, when you arrive at your local Starbucks you can “Check In”. FourSquare lets your friends know where you are and you can – if you check in more than anyone else – become mayor of that venue! Any business can take part, and there’s no charge for becoming a “venue”.

FourSquare have now introduced new tools for business owners. A business can now “claim” its venue. FourSquare can be configured to provide “specials” to customers. For example, if anyone “checks in” 3 times or more you can offer them 10% off their bill. Or you could offer free coffee to your mayor! It’s effectively a fun, free, loyalty based scheme, and something every consumer facing, physically located business should consider.

Businesses are offered statistics about how often people have checked in, peak times and so on.

If you need help with FourSquare, let us know, or ask a question on our Facebook page.

10 successful Facebook Business Pages Came across this blog posting from Willis Wee on...
A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...

Related posts brought to you by Yet Another Related Posts Plugin.

The Scottish Tourism Awards: How It Happened #tsha

David Sim — Mon, 26 Apr 2010 12:14:07 +0000

Our very own roving reporter, Rene Looper, was at last night’s Scottish Hotel Awards, providing live coverage on Twitter.

If you missed it, here’s the coverage together with posts from others at or talking about the event. There was additional discussion on Facebook.

VisitScotland Expo The 4TM team will be descending on Glasgow during the...
Thai Tourism board promoting Scottish beach! The Thai Tourism board used a picture of one of...
Jahah: Phone Twitter Users For Free A new service has been launched by Jajah, enabling you...

Related posts brought to you by Yet Another Related Posts Plugin.

4TM Sponsors Young Enterprise Award

David Sim — Mon, 26 Apr 2010 11:55:40 +0000

4TM is proud to have sponsored an award at tomorrow night’s Young Enterprise Scotland Highland and Moray Finals Night.

We recognise the need for Scottish business to develop young entrepreneurial talent. Young Enterprise Scotland has worked with schools, educationalists and business volunteers to deliver practical learning programmes designed to provide young people aged 5-25 with a real-life experience of the world of business, employment and economics.

Something Every Facebook User Should Know Upate: Note that the contents of this post are relevant...
Take Care Who You Befriend on Facebook Sophos has discovered that a high percentage of people will...
#Twestival Music on Spotify Two great things come together…. Spotify, which today became available...

Related posts brought to you by Yet Another Related Posts Plugin.

VisitScotland Expo

David Sim — Mon, 12 Apr 2010 11:05:53 +0000

The 4TM team will be descending on Glasgow during the VisitScotland Expo event at the SECC this Wednesday and Thursday.

If you would like to meet up, get in touch. If you’re on Twitter, we have created the hashtag #vsexpo. You can see the latest Tweets for the event below:

The Scottish Tourism Awards: How It Happened #tsha Our very own roving reporter, Rene Looper, was at last...
The importance of using Hashtags for events This week a few of our team members will...
Jahah: Phone Twitter Users For Free A new service has been launched by Jajah, enabling you...

Related posts brought to you by Yet Another Related Posts Plugin.

Social Media Services for Events

David Sim — Sat, 10 Apr 2010 20:03:34 +0000

If you have followed 4TM on blogs, Twitter or Facebook, you’ll know our belief (shared by many!) that social media is all about people. Engaging with people, listening to people, providing people with valuable information, help or support.

It makes social media a fantastic tool for supporting an event, conference or festival. They are, after all, all about people: fans, enthusiasts, specialists and practitioners.

It’s not just advance marketing, although the effect of tapping into networks of like-minded individuals can be incredibly powerful. It also runs right through an event, pulling people together, sharing ideas, collecting feedback and spreading the word. Afterwards those connections can be maintained and built upon, adding value.

The 4TM team have supported a number of events in the past, including festivals, a virtual whisky tasting, conferences as well as our work for individual organisations. We really love this type of work, and the benefits are clear, so we’ve decided to put our services together into an effective package making it easy for event organisers, PR companies and sponsors to engage with us and find what will work for them.

We’re enormously excited to be launching this on Monday 12 April 2010. Find out more right now by visiting our Social Media Services for Conferences and Events page, or get in touch with us.

We’ll be at the Visit Scotland Expo this week if you want to catch up in Glasgow. Follow the hash tag #vsexpo on Twitter if you use it or follow @4tmsocialmedia, @tuminds or @davidrsim for updates.

The importance of using Hashtags for events This week a few of our team members will...
Tom Minter Shares Happiness Tom Minter from Socks for Happy People recently visited 4TM...

Related posts brought to you by Yet Another Related Posts Plugin.

Support Inverness Twestival #invertwest

David Sim — Thu, 25 Mar 2010 10:39:32 +0000

Today we’re one of hundreds of organisations supporting Twestival 2010 worldwide.

Our event is in Inverness, and we’re raising money for Concern Worldwide clean water for schools.

Even if you’re not one of the companies involved in the event (it’s fully booked – sorry!) you can still donate to this cause and find out more. See:

inverness.twestival.com

for more details. Thank you!

Inverness Twestival This weekend in cities all over the world, people...
Got your Inverness Twestival Twibbon yet? Show your support for Highland Hospice by adding our Inverness...
Inverness Leisure joins Inverness Twestival! Inverness Leisure centre has joined InverTwestival by raising money for...

Related posts brought to you by Yet Another Related Posts Plugin.

Breaking: Nestle Shares Wobble After Facebook Backlash

David Sim — Fri, 19 Mar 2010 16:05:47 +0000

Nestle’s Facebook page says: “Social media: as you can see we’re learning as we go. Thanks for the comments.”. We guess they’re learning fast.

Hundreds of comments have been added to their Facebook page today (19 Mar 10) since lunchtime, with more arriving every minute. The page has over 90,000 fans, although it is clear many joined only to attack the company.

Comments include:

shame on you! You are causing deforestation and trashing orang-utan habitat

here’s two chocolatey fingers up to Nestle

All publicity is good publicity except in this case. Losers.

A similar campaign is now running on Twitter, with around 10 posts per minute on the topic.

Although not yet confirmed to be directly related, the Nestle share price has fallen since the social media backlash started.

Is this bad news for companies thinking about social media? That probably depends on the company.

If you genuinely care about your customers, their concerns and how happy they are then no – social media is the perfect way for people to understand your values and that you care, even when something goes wrong.

However, if it turns out your values are open to question, expect people to use social media to question them. And they’ll do this whether your business is engaged in social media or not.

A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...
Dixons Staff Get Caught Insulting Customers (But Don’t Blame Facebook) The BBC, Telegraph, Guardian and others have reported that Dixons...
Take Care Who You Befriend on Facebook Sophos has discovered that a high percentage of people will...

Related posts brought to you by Yet Another Related Posts Plugin.

Tom Minter Shares Happiness

David Sim — Wed, 17 Mar 2010 12:48:02 +0000

Tom Minter from Socks for Happy People recently visited 4TM Social Media in Forres. Tom has so far built his brand primarily using social media (and Twitter in particular).

In the first of a series of videos, we find out why he came up with the brand, what it means to him, and why socks!

www.youtube.com/watch?v=tXQ3Jxl-9KE

Breaking: Nestle Shares Wobble After Facebook Backlash Nestle’s Facebook page says: “Social media: as you can see...
A Lesson In Facebook Engagement What makes people want to engage with a Twitter post...
Tom Minter to Co-Present at 4TM Event We’re delighted that Tom Minter, of Socks for Happy People...

Related posts brought to you by Yet Another Related Posts Plugin.