Follow the Festival on Facebook and Twitter.

Already some events are a sellout, showing the enduring popularity of the event as it enters its 20th year. It began as an initiative of the tourist board, keen to extend a new invitation to visit the islands. The innovation and enterprise is clear – it was only the second such festival in the world.

That tradition continues and we will capture the essence of the event. In doing so we will create a compelling destination for people looking to find out more about the festival and provide a demonstration of its value to the area, its participants and to scientific discussion and innovation.

We will have a special section on the 4TM web site during the festival, and content will be transferred to a microsite created after the event.

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Our 4TM Social Media team in partnership with Neil Huggan of New Makar copywriting and marketing will be presenting this social media for beginners workshop on:

Tuesday 21 September 2010

Kingsmills Hotel, Inverness

This workshop will be of interest to people who are just starting or already have a presence on Facebook, Twitter, Youtube and other social media channels and will be presented by Neil Huggan, David Sim and Rene Looper who have delivered many social media workshops over the years to people and businesses all over Scotland.

After attending a wee seminar given by the double act calling themselves 4TM, I am pretty confident that most of us immediately went back to work and logged into every social networking thingy we could remember. If this is the future then these guys are are the front of the queue…..and we intend to be not far behind.

The workshop will cover:

• What is social media?
• How social media can help you or your business?
• What is the role of storytelling in social media?
• What social media channel should I use?

This informal social media workshop is open to anyone with an interest in Facebook, Twitter and any other social network and is limited to a maximum of 20 people so registration is necessary. To register your interest please email enquiries@4tm-services.com or fill in the form below.

The evening will start at 7pm and will finish at about 9pm.

Included: Welcome drink on arrival and chilli with nachos after the workshop!

Costs: £25 incl. VAT

For feedback on our previous social media workshops see comments of delegates on 4TM Qype.

Hope to see you there!

Neil, David and Rene

To register your interest please add your details to the form below. Numbers are limited to 20 so don’t leave it to late!

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The presentation covered tracking the impact of your use of the Internet and  Social Media, including setting targets, relating impact to business objectives and the use of tools such as Google Analytics and Google Alerts.

You can watch the presentation in full, courtesy of envirodigital.

&

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For example, when you arrive at your local Starbucks you can “Check In”. FourSquare lets your friends know where you are and you can – if you check in more than anyone else – become mayor of that venue! Any business can take part, and there’s no charge for becoming a “venue”.

FourSquare have now introduced new tools for business owners. A business can now “claim” its venue. FourSquare can be configured to provide “specials” to customers. For example, if anyone “checks in” 3 times or more you can offer them 10% off their bill. Or you could offer free coffee to your mayor! It’s effectively a fun, free, loyalty based scheme, and something every consumer facing, physically located business should consider.

Businesses are offered statistics about how often people have checked in, peak times and so on.

If you need help with FourSquare, let us know, or ask a question on our Facebook page.

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We recognise the need for Scottish business to develop young entrepreneurial talent. Young Enterprise Scotland has worked with schools, educationalists and business volunteers to deliver practical learning programmes designed to provide young people aged 5-25 with a real-life experience of the world of business, employment and economics.

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If you would like to meet up, get in touch. If you’re on Twitter, we have created the hashtag #vsexpo. You can see the latest Tweets for the event below:

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It makes social media a fantastic tool for supporting an event, conference or festival. They are, after all, all about people:  fans, enthusiasts, specialists and practitioners.

It’s not just advance marketing, although the effect of tapping into networks of like-minded individuals can be incredibly powerful. It also runs right through an event, pulling people together, sharing ideas, collecting feedback and spreading the word. Afterwards those connections can be maintained and built upon, adding value.

The 4TM team have supported a number of events in the past, including festivals, a virtual whisky tasting, conferences as well as our work for individual organisations. We really love this type of work, and the benefits are clear, so we’ve decided to put our services together into an effective package making it easy for event organisers, PR companies and sponsors to engage with us and find what will work for them.

We’re enormously excited to be launching this on Monday 12 April 2010. Find out more right now by visiting our Social Media Services for Conferences and Events page, or get in touch with us.

We’ll be at the Visit Scotland Expo this week if you want to catch up in Glasgow. Follow the hash tag #vsexpo on Twitter if you use it or follow @4tmsocialmedia, @tuminds or @davidrsim for updates.

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Our event is in Inverness, and we’re raising money for Concern Worldwide clean water for schools.

Even if you’re not one of the companies involved in the event (it’s fully booked – sorry!) you can still donate to this cause and find out more. See:

inverness.twestival.com

for more details. Thank you!

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In the first of a series of videos, we find out why he came up with the brand, what it means to him, and why socks!

www.youtube.com/watch?v=tXQ3Jxl-9KE

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We intend to make audio, video and text from the event available for those who haven’t been able to make it this time.

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