From Steve Rubel’s Posterous blog, in describing the success, or lack of it, of brand advertising on Facebook:
“In short, a faceless presence on a social network doesn’t really work that well. People are there for people, not brands. Companies need to put their own employees out there authentically if they hope to break through in [...]
Two great things come together….
Spotify, which today became available on the iPhone, allows its users to legally share playlists of music.
Twestival ( Twitter-Festival) is a global series of events organized by volunteers around the world under short timescales, which bring people offline for a great cause. There’s one in most cities around the world. 4TM [...]
The BBC, Telegraph, Guardian and others have reported that Dixons Stores Group staff have been insulting customers using a Facebook group for employees.
You can visit the group yourself – while it remains up and running anyway.
What may get missed in this story is that it is not the fault of social media or Facebook. They’re [...]
What makes people want to engage with a Twitter post or a Facebook message? It’s something that taxes Social Media gurus and consultants. Rachel Reuben at eduGuru may have stumbled upon a simple and straightforward solution to what is seen as a complex problem.
Her post to her university’s Facebook fan page, “…welcomes the class of [...]
The music community is buzzing with the news that Spotify, the Swedish music streaming service, has been approved by Apple for inclusion on the App store for the iPhone and iPod Touch.
It’s a highly significant development in the music and mobile industries: for £10 a month users will be able to download, legally, their choice [...]
There is a useful blog from Dr. Natalie Petouhoff which discusses who should lead social media in an organisation. As she puts it, “someone needs to be the social media customer interaction brand ambassador”.
She argues that the best place is customer services: other departments such as marketing and PR tend to have one way interaction, [...]
Visit Aviemore has received yet more plaudits for its web presence and work using social media, this time from The Times.
In a report on the use of Twitter by tourism marketing organisations, VisitAviemore scored a mighty 7 out of 10, one of only 3 local tourism organisations to be featured in the review.
“Who could resist [...]
In the business of social media, like so much else on the Internet, we rely on web measurement and analytics to track how services are used and measure the return on investment for marketing campaigns.
Again, like so much else on the Internet, web analytics often comes head to head with privacy concerns. Should people have [...]
There was an interesting piece on ReadWriteWeb yesterday. The inventor of GMail, and Adsense, is now working on FriendFeed. He predicts that the kind of conversations it delivers could be as significant as email and instant messaging.
FriendFeed has been around for a while and has drawn a small and mainly technology focused group of users. [...]
Breaking: Nestle Shares Wobble After Facebook Backlash
Nestle’s Facebook page says: “Social media: as you can see we’re learning as we go. Thanks for the comments.”. We guess they’re learning fast.
Hundreds of comments have been added to their Facebook page today (19 Mar 10) since lunchtime, with more arriving every minute. The page has over 90,000 fans, although it is clear many [...]