Spotify – the legal, online music service – has just launched a rather unique, interactive audio story. At the end of each chapter you get to choose what happens next. Your aim is to “stop arch villain Guy Lockhart from distributing his heartbreak cocktail and condemning humankind forever to a loveless, empty existence”. The eventual [...]
There’s a great eBook from Steve M. Chazin, a former Apple marketing executive, covering a few of their marketing “secrets”. Here’s some of the key tips:
Boil the story down to its syrupy goodness. Make sure everyone who comes to your website leaves with clarity about you via a tight, memorable message or image, even if [...]
Peter Day’s World of Business programme is always worth a listen, even more so this week.
Sociability: 26 Aug 10 takes a look at how social media is changing the world of work and information and, in particular, the ideas for supporting social enterprise. Some great stories in a 30 minute programme as we move from [...]
Rene reports on our Facebook page that Google has launched real-time search (called, funnily enough, Google real-time). Search for a keyword and see the latest posts on the topic from Twitter, Facebook and a few others. Expect more sources to be added in time.
It’s entertaining to follow worldwide mentions of pizza, and even see [...]
Digg – the news-based social network platform – has rolled out its new version.
It has become a little more like Twitter instead of simply sharing the most popular news. Now you follow people you know or respect and receive a feed of information they’re sharing, effectively tailored to your interests.
Many people (including me) [...]
Remember blogs?
They’ve never gone away (you’re reading one right now) but the spotlight has moved to Facebook and Twitter as their meteoric rise – 500 million users for the former – created a story in itself.
Leo Laporte is an important figure in the world of technology broadcasting. He enthusiastically embraced Google Buzz, a [...]
There’s a great deal of discussion about the metrics behind social media. What numbers do you need to measure success?
For many businesses there are none at all – social media is just something new to try. It’s like websites – you just have to have one.
For others, there’s a range of numbers from the [...]
One of the more memorable incidents from an otherwise rather dull 2010 Football World Cup involved the Dutch. No, not the studs in the chest incident, but rather one that involved orange mini dresses.
The official beer sponsor of the World Cup is Budweiser who have enjoyed a long relationship with FIFA. They can safely be [...]
We all love stories; its easy to see how compelling they can be as part of marketing, particularly in a social media world where sharing is key.
Business to business tends to be neglected in this respect with a sense that we only care about hard facts. Most of the proposals I have read, as [...]
The Orkney International Science Festival launches on Thursday 2nd September with its usual ambitious programme of events – and 4TM will be there. The festival is truly innovative, both in reflecting its unique location and in the range of presentations it offers.
William Sichel will reveal how to run 1000km in a fortnight. Dr Geoff [...]
