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Category: David Sim’s Blog

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Support Inverness Twestival #invertwest

Support Inverness Twestival #invertwest

Today we’re one of hundreds of organisations supporting Twestival 2010 worldwide. Our event is in Inverness, and we’re raising money for Concern Worldwide clean water for schools. Even if you’re not one of the companies involved in the event (it’s fully booked – sorry!) you can still donate to this cause and find out more. [...]

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Breaking: Nestle Shares Wobble After Facebook Backlash

Nestle’s Facebook page says: “Social media: as you can see we’re learning as we go. Thanks for the comments.”. We guess they’re learning fast. Hundreds of comments have been added to their Facebook page today (19 Mar 10) since lunchtime, with more arriving every minute. The page has over 90,000 fans, although it is clear [...]

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Tom Minter Shares Happiness

Tom Minter Shares Happiness

Tom Minter from Socks for Happy People recently visited 4TM Social Media in Forres. Tom has so far built his brand primarily using social media (and Twitter in particular). In the first of a series of videos, we find out why he came up with the brand, what it means to him, and why socks!

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Workshop Fully Booked (Thu 25 Feb 2010)

We’re delighted to announce that our social media introductory workshop in Forres this Thursday is fully booked. We will be joined for the first time by Tom Minter of the brilliantly named Socks for Happy People. We intend to make audio, video and text from the event available for those who haven’t been able to [...]

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Tom Minter to Co-Present at 4TM Event

Tom Minter to Co-Present at 4TM Event

We’re delighted that Tom Minter, of Socks for Happy People fame, will be co-presenting at our social media presentation on Thursday 25th Feb 2010. Tom has developed one of the most successful brands with a conscience in the UK, and has used social media to its max. The event will be held at Horizon Scotland, [...]

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Rave Reviews for 4TM’s Festival Workshop

Rave Reviews for 4TM’s Festival Workshop

This week I was delighted to work with Rene and team up with Festivals Edinburgh. We delivered a workshop on social media implementation to a number of affiliated festival managers and organisers. The venue was the 99 seat Netherbow Theatre, part of the Scottish Storytelling Centre (an amazing venue – intimate and fully equipped). It [...]

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The Guardian Comes Up With An App Worth Paying For

The Guardian Comes Up With An App Worth Paying For

The Guardian newspaper has launched its iPhone app. They’re far from the first: Sky News, the Telegraph and the Independent have all launched applications over the past year. The Guardian app differentiates itself by charging to download it. A whopping great £2.39, which is the same as nine Daily Stars. And it doesn’t even have [...]

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Take Care Who You Befriend on Facebook

Sophos has discovered that a high percentage of people will befriend fake Facebook users – and in doing so risk identity fraud. In the study nearly half of those invited to become a friend of the fake user agreed, potentially giving a fraudster access to personal information, including date of birth. Our advice – only [...]

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Destination iPhone App Approved

Destination iPhone App Approved

We’re delighted to say that our iPhone Application Framework for in-destination iPhone applications has been approved by Apple. The framework is location aware, offering visitors to a destination an opportunity to find nearby attractions, activities, events, accommodation, special offers, weather…. virtually anything that we can find data for. It’s all systems go!

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Tesco App is a Customer Service Wow!

Tesco App is a Customer Service Wow!

Tesco have recently released a free iPhone app. It’s simple but impressive. It takes the hassle out of finding a Tesco in an unfamilar town by locating and offering directions to the nearest store. Great stuff. But they’ve gone further. Tesco’s stores are different sizes and have different layouts. So if you urgently need a [...]