Our 4TM Social Media team in partnership with Neil Huggan of New Makar copywriting and marketing will be presenting this social media for beginners workshop on:
Tuesday 21 September 2010
Kingsmills Hotel, Inverness
This workshop will be of interest to people who are just starting or already have a presence on Facebook, Twitter, Youtube and other social [...]
There’s a great eBook from Steve M. Chazin, a former Apple marketing executive, covering a few of their marketing “secrets”. Here’s some of the key tips:
Boil the story down to its syrupy goodness. Make sure everyone who comes to your website leaves with clarity about you via a tight, memorable message or image, even if [...]
Remember blogs?
They’ve never gone away (you’re reading one right now) but the spotlight has moved to Facebook and Twitter as their meteoric rise – 500 million users for the former – created a story in itself.
Leo Laporte is an important figure in the world of technology broadcasting. He enthusiastically embraced Google Buzz, a [...]
There’s a great deal of discussion about the metrics behind social media. What numbers do you need to measure success?
For many businesses there are none at all – social media is just something new to try. It’s like websites – you just have to have one.
For others, there’s a range of numbers from the [...]
One of the more memorable incidents from an otherwise rather dull 2010 Football World Cup involved the Dutch. No, not the studs in the chest incident, but rather one that involved orange mini dresses.
The official beer sponsor of the World Cup is Budweiser who have enjoyed a long relationship with FIFA. They can safely be [...]
We all love stories; its easy to see how compelling they can be as part of marketing, particularly in a social media world where sharing is key.
Business to business tends to be neglected in this respect with a sense that we only care about hard facts. Most of the proposals I have read, as [...]
The Orkney International Science Festival launches on Thursday 2nd September with its usual ambitious programme of events – and 4TM will be there. The festival is truly innovative, both in reflecting its unique location and in the range of presentations it offers.
William Sichel will reveal how to run 1000km in a fortnight. Dr Geoff [...]
It may seem that we’ve been quiet over the summer. Those of you who know us personally, and in particular know Rene, will realise that we don’t really do quiet.
Over the summer we’ve been working on new tools and techniques to wow our clients and introduce innovation into the world of social media. The [...]
Last week 4TM’s David Sim gave a presentation at the Royal College of Surgeons in Edinburgh at part of the AmbITion programme.
The presentation covered tracking the impact of your use of the Internet and Social Media, including setting targets, relating impact to business objectives and the use of tools such as Google Analytics and Google [...]
4TM is proud to have sponsored an award at tomorrow night’s Young Enterprise Scotland Highland and Moray Finals Night.
We recognise the need for Scottish business to develop young entrepreneurial talent. Young Enterprise Scotland has worked with schools, educationalists and business volunteers to deliver practical learning programmes designed to provide young people aged 5-25 with [...]
