This week I was delighted to work with Rene and team up with Festivals Edinburgh. We delivered a workshop on social media implementation to a number of affiliated festival managers and organisers.
The venue was the 99 seat Netherbow Theatre, part of the Scottish Storytelling Centre (an amazing venue – intimate and fully equipped).
It [...]
We’re delighted to say that our iPhone Application Framework for in-destination iPhone applications has been approved by Apple.
The framework is location aware, offering visitors to a destination an opportunity to find nearby attractions, activities, events, accommodation, special offers, weather…. virtually anything that we can find data for.
It’s all systems go!
Test
Socialnomics, who really know what they’re talking about as far as social media is concerned, have issued a new video.
It provides a number of examples of companies achieving returns from social media… but also makes the point that customer focussed companies need to take it seriously. One slide stands out: What is the ROI on [...]
Noticed this article from HotelMarketing.com earlier this week about the growth of the use of mobile devices in travel.
Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications.
These findings and more were revealed in a global mobile [...]
An important article covering an interview with Shelli Johnson, Chief Strategist, Yellowstone International and NationalParktrips.com in EyeForTravel reports the need for a good interactive web presence and strong social media for DMOs in the current economic climate.
Its hard out there and destinations have to be smart to make progress. EyeForTravel have also released their report on [...]
4TM is set to release its first iPhone / iPod Touch application, following the acceptance of Open Brolly onto Apple’s iPhone Developer Program.
Open Brolly, co-owner of 4TM, already has applications in development and is expected to release the first of these in the next few weeks. For 4TM it means that applications can be created [...]
Today we are relaunching our range of services, focusing them squarely on the travel and tourism industry.
This, combined with the effective application of technology, is our core area of expertise. 4TM has developed a range of tried and tested services to support communication and conversation in the industry, developed with input from some of the [...]
The BBC is reporting that the University of Central Lancashire in Preston has launched a free iPhone app for freshers.
The move is further evidence that applications on mobile telephones are an effective tool in reaching a wide audience, particularly in younger demographics or those operating outside a fixed base. It is particularly interesting in that [...]
Rene and I regularly talk at business events and workshops. Participants are invariably impressed by the power of social media and the potential to build powerful relationships with customers which lead to sales and referrals. (4TM bought a high-end technical service last week, originally inspired by a recommendation on Twitter).
The problem most organisations foresee? [...]
Derren Brown’s stunt last week, where he successfully “predicted” the result of the National Lottery Draw, has been a major success both for him and Channel 4.
Overnight viewing figures put Channel 4 as the most watched channel in the timeslot – getting twice as many viewers as the lottery draw on BBC1. Over on Twitter, [...]
