4TM Customer Engagement » From Twitter

HOW TO: Use Twitter’s Advanced Search Features

Rene Looper — Sat, 05 Sep 2009 17:45:27 +0000

Another great Mashable article on the power of Twitter search.

I use the Seesmic Twitter application myself with different keywords enabling me to connect with like minded people that tweet about “Tourism”, “Whisky”, “Speyside”, “Moray”, “Inverness” and of course “Social media” When discussing social media and Twitter with businesses and organisations I always make them aware of this search feature as this can enable them to keep an eye on their online reputation but even more important to improve their customer service.

It has never been so easy for businesses to connect with their online customers, asking for feedback, react on negative comments, product development are just a few possibilities that are now easy and cost effective (meaning cheap!) to implement for any organisation. The only thing that’s needed is a change in management mind-set….

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Inverness Tweet up

Rene Looper — Sun, 21 Jun 2009 15:09:13 +0000

Rene has been talking about organising a Tweet up for months and last Friday the 19th of June the first Inverness Tweet up was a fact! The Kingsmills hotel in Inverness very kindly offered the room for free and laid on a fantastic spread of tapas. Only seven people showed up but we had 147 people watching it online over a 2 hour period. We even had a “tweeter” over from London who made an extra effort to join us at the Kingsmills hotel.

There was a great atmosphere and it was great to meet people we tweet with on a daily basis in real life! Officialy the Inverness Tweet up was from 7-9pm but we left the hotel at 11pm!

See below some of the pictures. There has already been suggestions that we should do this more often and we’ve already had offers to host future Tweet ups at different locations. Let us know what you think.

Thanks to Marc of MorayFirthLive who wrote a nice article in preparation of the event.

Special thanks to Craig, Mark and rest of the team of the Kingsmills hotel. Everything was excellent and the food fantastic!

Connect with:

Kingsmills Hotel on Facebook, Twitter, Web
Inverness on Facebook and Twitter

Thanks to the following Tweeters: @hugan @pamlo @HarmsworthAG @inverleisure @jameswmartin @mikaelshields @kingsmillshotel and @tuminds

Made some new friends and look forward to the next get together!

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Facebook workshops, a first in Scotland

Rene Looper — Sun, 22 Feb 2009 23:08:47 +0000

Our team has developed a series of Facebook and Twitter workshops for businesses interested in using Social Media to engage with their online customers. These interactive workshops are delivered at our new training facility at Horizon Scotland, Forres.

The aim of the workshops is not only to guide you through the process of setting up a Facebook business page, but also on how to grow your fan base and engage correctly with your customers.

The workshops are hands on; meaning that you leave the day with a working Facebook page which you can edit, maintain and develop to a successful communication and customer service tool.

Micro blogging site Twitter has seen a meteoritic rise since President Obama, Jonathon Ross and Stephen Fry have adopted this mini blogging tool and no day goes by that Twitter, Facebook or Youtube is mentioned on TV, Radio or newspaper.

The Telegraph of 20th Feb:

Twitter can help you plan your holiday! Donald Strachan reports on how using Twitter, the latest web phenomenon, can help you decide where to spend your break.

A great opportunity for tourism businesses in Scotland to connect with these information eager people.

Do you want to find out how your business or organisation can benefit from the rise of social networks, then sign up for our workshops or invite us into your business for an individual or team session.

The workshop for the 25th of February is now fully booked but please contact us if you’re interested in the next series of workshops planned for March, April and May. We’ve also developed training sessions on how to work with: Tripadvisor, YouTube, blogging and how to manage your online reputation.

The training sessions and workshops are held at our Social Media training centre in Forres. Click here for directions; or we can organise training sessions at your business or organisation.

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