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Category: Rene Looper's Tourism Blog

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Thai Tourism board promoting Scottish beach!

Thai Tourism board promoting Scottish beach!

The Thai Tourism board used a picture of one of our beautiful Scottish beaches on the Western Isles to promote their white beaches and blue waters! Great promotion for VisitScotland and it just shows you how stunning the Scottish scenery is. It can easily be mistaken for a tropical destination!
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The decade in travel: Technology and terrorism

Good article at the The Associated Press on the changes in Tourism over the past 10 years. From the article:
Expedia and Travelocity began accepting online bookings in 1996, but the phenomenon of using the Internet to routinely book and plan travel has exploded in the 21st century.
In 2009, for the first time, more than half [...]

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Social Media in Drumnadrochit

Social Media in Drumnadrochit

Doing presentations on Social Media takes me to some great places and today is no exception. Today I’m travelling down to Drumnadrochit at the shores of Loch Ness to present for an audience of the Drumnadrochit Chamber of Commerce. It’s only half an hour so can just touch on Facebook, Twitter, a little bit on YouTube [...]

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Appetite grows for mobile travel services

Appetite grows for mobile travel services

Noticed this article from HotelMarketing.com earlier this week about the growth of the use of mobile devices in travel.
Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications.
These findings and more were revealed in a global mobile [...]

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Marriott recruits ‘real guests’’on Twitter for new campaign

Marriott recruits ‘real guests’’on Twitter for new campaign

Featured in HotelMarketing.com:
I like the way the Marriott hotel group is engaging with their customers using social media  and are always looking for new ways to market their brand. The “Driven” campaign is yet another great example where we can see how social media is changing advertising. Senior vice president of Marketing Strategy and Integration, [...]

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Social Media and New Roles For Employees

Social Media and New Roles For Employees

Social Media and New Roles For Employees is the title of a great article featured in Business week this week. It describes how employees working for a business can act as a guardian for their company brand and why business owners should encourage their employees to protect the brand message.  In a time where we [...]

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Socks for Happy People

Socks for Happy People

I got followed on Twitter the other day by @Socks4HappyPPL and as I always do, I check their profile, bio and latest tweets before I decide to follow back. Loved the name, quirky Twitter page, started to follow them and noticed that this company is new, launching it’s products Autumn 2009 online and in selected [...]

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Inverness Twestival

Inverness Twestival

This weekend in cities all over the world, people have been busy organising events to raise money for local charities. Yes, Twestival has also arrived in Inverness and our team @TartanAngel, @Marchindley and myself @tuminds have been busy keeping the ball rolling.
There has been a tremendous support from the local community and businesses as you [...]

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Swine flu Gordonstoun School Moray

Swine flu Gordonstoun School Moray

Yes I know, funny title for a social media post but watching the BBC news covering the news that the Queen cancelled her trip to the Moray boarding school made me go to Google and do a search on “Moray School” and “Swine Flu”
I’ve been busy today anyway doing searches for “Moray School” and “Private School” during [...]

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3 Successful Small Businesses on Social Media

3 Successful Small Businesses on Social Media

Love this blog post on Penn Olson’s web site which gives some good examples of small businesses using social media. I work a lot with small businesses ranging from hotels, B&B’s, restaurants, activity providers and attractions and although I’m confident to show them the obvious advantages of using social media for their business, it’s usually [...]