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Category: Rene Looper's Blog

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Social Media Made Simple Workshop Inverness

Social Media Made Simple Workshop Inverness

Our 4TM Social Media team in partnership with Neil Huggan of New Makar copywriting and marketing will be presenting this social media for beginners workshop on:
Tuesday 21 September 2010
Kingsmills Hotel, Inverness
This workshop will be of interest to people who are just starting or already have a presence on Facebook, Twitter, Youtube and other social [...]

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Mashable Social Media Day

Mashable Social Media Day

Wednesday 30 June is announced by our friends at Mashable as International Social Media Day.
In their own words;
a day to celebrate the revolution of media becoming a social dialogue.
A great initiative which we happily support and to support this we’ve organised a social media meetup at Horizon Scotland on Wednesday 30 June from 09:30 to [...]

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E-commerce workshop Perth, Scotland

E-commerce workshop Perth, Scotland

Today I’m in Perth UHI College as part of an E-Commerce workshop organised by Perth UHI. This workshop is aimed at people just starting in business or wanting to improve their web site.
The workshop is very interactive and all delegates have access to a laptop to practice their new acquired knowledge.

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The importance of using Hashtags for events

The importance of using Hashtags for events

This week a few of our team members will be heading down to Glasgow to visit the VisitScotland Expo held at the SECC in Glasgow on the 14th and 15th of April to meet and greet new and existing clients.
We will be keeping you up to date on our experiences at the Expo through our Twitter accounts [...]

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Thai Tourism board promoting Scottish beach!

Thai Tourism board promoting Scottish beach!

The Thai Tourism board used a picture of one of our beautiful Scottish beaches on the Western Isles to promote their white beaches and blue waters! Great promotion for VisitScotland and it just shows you how stunning the Scottish scenery is. It can easily be mistaken for a tropical destination!

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The decade in travel: Technology and terrorism

Good article at the The Associated Press on the changes in Tourism over the past 10 years. From the article:
Expedia and Travelocity began accepting online bookings in 1996, but the phenomenon of using the Internet to routinely book and plan travel has exploded in the 21st century.
In 2009, for the first time, more than half [...]

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Social Media in Drumnadrochit

Social Media in Drumnadrochit

Doing presentations on Social Media takes me to some great places and today is no exception. Today I’m travelling down to Drumnadrochit at the shores of Loch Ness to present for an audience of the Drumnadrochit Chamber of Commerce. It’s only half an hour so can just touch on Facebook, Twitter, a little bit on YouTube [...]

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Appetite grows for mobile travel services

Appetite grows for mobile travel services

Noticed this article from HotelMarketing.com earlier this week about the growth of the use of mobile devices in travel.
Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications.
These findings and more were revealed in a global mobile [...]

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Marriott recruits ‘real guests’’on Twitter for new campaign

Marriott recruits ‘real guests’’on Twitter for new campaign

Featured in HotelMarketing.com:
I like the way the Marriott hotel group is engaging with their customers using social media  and are always looking for new ways to market their brand. The “Driven” campaign is yet another great example where we can see how social media is changing advertising. Senior vice president of Marketing Strategy and Integration, [...]

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Social Media and New Roles For Employees

Social Media and New Roles For Employees

Social Media and New Roles For Employees is the title of a great article featured in Business week this week. It describes how employees working for a business can act as a guardian for their company brand and why business owners should encourage their employees to protect the brand message.  In a time where we [...]