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Category: Rene Looper's Tourism Blog

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Inverness Twestival

Inverness Twestival

This weekend in cities all over the world, people have been busy organising events to raise money for local charities. Yes, Twestival has also arrived in Inverness and our team @TartanAngel, @Marchindley and myself @tuminds have been busy keeping the ball rolling.
There has been a tremendous support from the local community and businesses as you [...]

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Swine flu Gordonstoun School Moray

Swine flu Gordonstoun School Moray

Yes I know, funny title for a social media post but watching the BBC news covering the news that the Queen cancelled her trip to the Moray boarding school made me go to Google and do a search on “Moray School” and “Swine Flu”
I’ve been busy today anyway doing searches for “Moray School” and “Private School” during [...]

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3 Successful Small Businesses on Social Media

3 Successful Small Businesses on Social Media

Love this blog post on Penn Olson’s web site which gives some good examples of small businesses using social media. I work a lot with small businesses ranging from hotels, B&B’s, restaurants, activity providers and attractions and although I’m confident to show them the obvious advantages of using social media for their business, it’s usually [...]

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Rain and more rain in Inverness.

Rain and more rain in Inverness.

Raining pretty much most of the day in Inverness and the rest of Scotland. And when you look at the Twitter conversations today rain seems to be a trending topic. But it’s not all bad. See a Twitter comment from a Scotland fan:

Even a wet Scotland is having it’s fans!

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10 successful Facebook Business Pages

10 successful Facebook Business Pages

Came across this blog posting from Willis Wee on successful business Facebook pages which makes good reading. The first one being a frozen yoghurt company called Ben & Jerry. Their secret to success? In their own words; Ben & Jerry’s is more than ice cream, it is a community.
That’s exactly what social media is about. Create [...]

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Best practices in handling online hotel reviews

Best practices in handling online hotel reviews

Found this blog article on the HotelMarketing.com website which I feel identifies the lack of engagement of tourism businesses with user generated content websites like TripAdvisor. Yes, people can abuse it, yes some business owners write their own reviews but as mentioned in the article:
it’s critical for hotels to regain control and take the appropriate action.
According to [...]

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Tripadvisor vs Guidebooks

Tripadvisor vs Guidebooks

Found this interesting link to a BBC investigation on the effect of  Tripadvisor on tourism businesses. I’m a big fan of Tripadvisor and of the opinion it’s a great tool to benefit tourism businesses.  What are your experiences?

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September; Social Media in Tourism Month!

September; Social Media in Tourism Month!

We will dedicate the month of September to help Tourism businesses with their efforts to connect with online customers using Social media. Every Tuesday afternoon we will run plain English, hands on workshops aimed at improving your Facebook and Twitter accounts. For more info see our Facebook page.