Social Media Marketing
2009: Mobile 2.0 will drive social media
2008 delivered huge leaps in social media uptake. Over 80% of net users considered themselves to be YouTube viewers. At our presentations, on a show of hands in the audience, more people had a Facebook account than didn’t. And, significantly, most of those who were not yet on Facebook were aware of it and many [...]
Making Facebook Advertising Work
Although written from the perspective of Facebook, this is an interesting article from Mashable about what Facebook and advertisers need to do to make social network users want to view their advertising.
How Can Facebook Crack its Advertising Problem?.
Google Chrome Browser Out of Beta
Google’s web browser and rival to Firefox and Internet Explorer, is now out of beta and generally available. The browser is speed and security optimised for people using applications on the web, like Google Mail, Google Docs and Facebook. Developers and “power” users may find it lacking in features. Others will love the simplicity!
Read more [...]
The End of Business Cards? Poken
Streamlined Mind brings news of a new social networking gadget: Poken.
You meet someone at a party, or at a business event. Rather than exchanging business cards you can hold your Pokens together and they will exchange your social network pages and photograph.
Targetted initially at students, who presumably won’t remember who they met on a night [...]
Google Friend Connect: and Facebook Connect Compared
Google Friend Connect and Facebook Connect have just been launched and offer a means of integrating social media and social networking elements into a traditional web site.
The two companies have adopted completely different models for adoption.
Google start from behind in this area: they don’t have a successful social media platform, but they do have a [...]
Interflora sues M&S over Google keywords
Legal firm Pinsent Masons have advised of an upcoming legal case which could have big implications for both conventional and social media marketing on the werb.
The world’s largest flower delivery firm has sued Marks and Spencer at the High Court in London for sponsoring the word ‘Interflora’ - a trademark - as a search engine [...]
WordPress 2.7 On Its Way
One of 4TM’s favourite applications, Wordpress, has announced that the release of version 2.7 is imminent.
This new release of the blog software is more than just a technical upgrade - it will include a whole new user interface and a rather funky new look.
An important update is improved statistics in the default package, helping you [...]
InLinks - One to Avoid
There’s a new form of advertising for bloggers: InLinks.
In short, you get paid for placing links in your blog posts to advertisers’ sites. However, we believe it’s one to avoid, despite the prospect of making a little money from your blog:
It could be viewed as unfair to your readers to send them off to a [...]
4TM Launch Event 8 October 2008
SOCIAL MEDIA (Web 2.0) REVEALED AT FREE EVENT
Highlands in a UK first, as social media training centre launched.
There will be a free, lunchtime talk on social media and social
networking at Horizon Scotland on Forres Enterprise Park. The event
will run from 12:30 to 1:30pm on Wednesday 8 October 2008, and a
buffet lunch will be provided. The [...]
New Consumer Travel Review Site
News has reached us of a new travel review site, called Trip Reviews.
A major difference between Trip Reviews and Trip Advisor is the ability to review a review. This appears to encourage more discussion, and enables unduly critical or glowing reports to be responded to.
The site covers more than individual establishments - you can also [...]
