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Category: Social Media Marketing

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Orkney Science Festival Hits 20th Year

Orkney Science Festival Hits 20th Year

We’re delighted to be involved with this year’s Orkney International Science Festival which is about to launch.
Follow the Festival on Facebook and Twitter.
Already some events are a sellout, showing the enduring popularity of the event as it enters its 20th year. It began as an initiative of the tourist board, keen to extend [...]

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Spotify’s Innovative, Interactive Online Story

Spotify’s Innovative, Interactive Online Story

Spotify – the legal, online music service – has just launched a rather unique, interactive audio story. At the end of each chapter you get to choose what happens next. Your aim is to “stop arch villain Guy Lockhart from distributing his heartbreak cocktail and condemning humankind forever to a loveless, empty existence”. The eventual [...]

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Apple’s Marketing – They Tell Stories

Apple’s Marketing – They Tell Stories

There’s a great eBook from Steve M. Chazin, a former Apple marketing executive, covering a few of their marketing “secrets”. Here’s some of the key tips:
Boil the story down to its syrupy goodness. Make sure everyone who comes to your website leaves with clarity about you via a tight, memorable message or image, even if [...]

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Peter Day on Social Media and Social Enterprise

Peter Day on Social Media and Social Enterprise

Peter Day’s World of Business programme is always worth a listen, even more so this week.
Sociability: 26 Aug 10 takes a look at how social media is changing the world of work and information and, in particular, the ideas for supporting social enterprise. Some great stories in a 30 minute programme as we move from [...]

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The Potential of Real Time Search from Google

The Potential of Real Time Search from Google

Rene reports on our Facebook page that Google has launched real-time search (called, funnily enough, Google real-time). Search for a keyword and see the latest posts on the topic from Twitter, Facebook and a few others. Expect more sources to be added in time.
It’s entertaining to follow worldwide mentions of pizza, and even see [...]

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Dig The New Digg (Invites Available)

Dig The New Digg (Invites Available)

Digg – the news-based social network platform – has rolled out its new version.
It has become a little more like Twitter instead of simply sharing the most popular news. Now you follow people you know or respect and receive a feed of information they’re sharing, effectively tailored to your interests.
Many people (including me) [...]

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Leo Laporte Discovers Blogs Are The New Black

Leo Laporte Discovers Blogs Are The New Black

Remember blogs?
They’ve never gone away (you’re reading one right now) but the spotlight has moved to Facebook and Twitter as their meteoric rise – 500 million users for the former – created a story in itself.
Leo Laporte is an important figure in the world of technology broadcasting. He enthusiastically embraced Google Buzz, a [...]

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Measuring Social Media and Business Success

Measuring Social Media and Business Success

There’s a great deal of discussion about the metrics behind social media. What numbers do you need to measure success?
For many businesses there are none at all – social media is just something new to try. It’s like websites – you just have to have one.
For others, there’s a range of numbers from the [...]

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Social Media in Drumnadrochit

Social Media in Drumnadrochit

Doing presentations on Social Media takes me to some great places and today is no exception. Today I’m travelling down to Drumnadrochit at the shores of Loch Ness to present for an audience of the Drumnadrochit Chamber of Commerce. It’s only half an hour so can just touch on Facebook, Twitter, a little bit on YouTube [...]

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Socialnomics: Hitting the Nail on ROI

Socialnomics: Hitting the Nail on ROI

Socialnomics, who really know what they’re talking about as far as social media is concerned, have issued a new video.
It provides a number of examples of companies achieving returns from social media… but also makes the point that customer focussed companies need to take it seriously. One slide stands out: What is the ROI on [...]