Noticed this article from HotelMarketing.com earlier this week about the growth of the use of mobile devices in travel.
Travelers young and old are increasingly using mobile devices for flight notification, check in, and seat selection, and are also willing to accept advertising with free travel applications.
These findings and more were revealed in a global mobile [...]
Featured in HotelMarketing.com:
I like the way the Marriott hotel group is engaging with their customers using social media and are always looking for new ways to market their brand. The “Driven” campaign is yet another great example where we can see how social media is changing advertising. Senior vice president of Marketing Strategy and Integration, [...]
Facebook’s growth seems unstoppable as it reaches 225 million users – close to the adult population of the United States. That’s up from 200 million at the start of the year, and emphasises its position as a hub of communication and Facebook’s potential to become a major economy in itself.
Growth appears to be coming [...]
PicFog has just been highlighted by Mashable, which should drive some traffic its way.
Twitter isn’t just about 140 character text messages: users can also share images, more often than not taken on their mobile phone.
PicFog shows these pictures arriving as they are tweeted, and you can filter on keywords – for example only showing images [...]
You might think that being a social media consultant would mean lots of hours stuck in the office, consulting the wisdom of Twitter and the camaraderie of Facebook. In fact, it more often means coming up with fun and creative new ways to engage with customers.
One such assignment was on Loch Ness, where our client [...]
The Financial Times today has discussion of the business application of Twitter which is undoubtably worth a read. One great line: “Done badly, the effect is like watching your grandfather dance at a wedding disco”.
The FT strangely didn’t ask us for our opinion (!), so here’s our take:
THE SOCIAL MEDIA CONSULTANT David Sim
Twitter offers a [...]
The oft-quoted examples of social media tend to be at the more exiciting and populist range of the spectrum. Barak Obama, Burger King, CNN: there’s not much in common with a cement processor or an actuary.
BlendTec provided us with proof that “boring products” – in this case a blender – could be marketed imaginatively [...]
We’re always clear in our workshops and briefings: always encourage your customers to participate on-line, provide feedback and – hopefully – leave glowing reviews on social media sites where others can find them. Never leave your own reviews about your products and services, and especially don’t pretend to be a genuine customer. You’re likely to [...]
“Suspicion is a heavy armour and with its weight it impedes more than it protects.” (Robert Burns)
The very best marketing is word of mouth marketing. This was reinforced in November 2008, when – despite significant investment in holiday advertising – a RAMA/BIGresearch retail study found that word of mouth continues to be the biggest influencer of [...]
News has reached us of a new travel review site, called Trip Reviews.
A major difference between Trip Reviews and Trip Advisor is the ability to review a review. This appears to encourage more discussion, and enables unduly critical or glowing reports to be responded to.
The site covers more than individual establishments – you can also [...]
