The SIMS Agency Inc has published an article on how to blow $100,000 on word of mouth advertising. The agency cites a local (South Carolina) example of money being spent unwisely, in their view, wining and dining German politicians.
“S.C. taxpayers will pick up the $100,000 tab for a group of German politicians to visit Grand Strand [...]
Can we seriously ask businesses to consider Social Media Marketing in the current economic climate?
Even the government now has to admit that a “cyclical economic downturn” is underway. Or, to put it another way, the world economy, with a few exceptions, appears to be entering recession. Some commentators – the sort who like stealing [...]
I’m passionate about how properly implemented technology can break down barriers in organisations. Large organisations in particular suffer from departmentalism and only limited flow of information. This can be enforced by the infrastructure, but more commonly it’s an accidental consequence of the difficulty of keeping several thousand people in touch with strategy and each other.
Fifteen [...]
We work closely with tourism businesses, destination management organisations and marketing groups. Here’s a few Tourism 2.0 Destination Management portals that have caught our eye over the last couple of weeks…
Cayman Islands, Dubai and Thailand
Due to the targeted nature of the websites and the informative content on them, all three tourist boards claim to have [...]
An important new social networking study has been published to assist those working with young people in schools and colleges.
The study, supported by BECTA, evaluates the benefits and risks of six social networking services, and provides a showcase of innovative practices.
The full report is available at http://www.digizen.org/downloads/fullReport.pdf (PDF)
