4TM Customer Engagement » reviews http://4tm-services.com Social Media Specialists for Conferences, Events and Campaigns Tue, 22 Jun 2010 22:10:23 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Best practices in handling online hotel reviews http://4tm-services.com/2009/09/best-practices-in-handling-online-hotel-reviews/ http://4tm-services.com/2009/09/best-practices-in-handling-online-hotel-reviews/#comments Tue, 01 Sep 2009 08:41:45 +0000 Rene Looper http://4tm-services.com/?p=978
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    Found this blog article on the HotelMarketing.com website which I feel identifies the lack of engagement of tourism businesses with user generated content websites like TripAdvisor. Yes, people can abuse it, yes some business owners write their own reviews but as mentioned in the article:

    it’s critical for hotels to regain control and take the appropriate action.

    According to TripAdvisor only 4% of negative reviews get a reply. What does that say about the tourism industry? See the full article on best practice of online reviews here with some good tips of Jonathan Barsky and Cindi Frame here:

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