The Thai Tourism board used a picture of one of our beautiful Scottish beaches on the Western Isles to promote their white beaches and blue waters! Great promotion for VisitScotland and it just shows you how stunning the Scottish scenery is. It can easily be mistaken for a tropical destination!
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Good article at the The Associated Press on the changes in Tourism over the past 10 years. From the article:
Expedia and Travelocity began accepting online bookings in 1996, but the phenomenon of using the Internet to routinely book and plan travel has exploded in the 21st century.
In 2009, for the first time, more than half [...]
Socialnomics, who really know what they’re talking about as far as social media is concerned, have issued a new video.
It provides a number of examples of companies achieving returns from social media… but also makes the point that customer focussed companies need to take it seriously. One slide stands out: What is the ROI on [...]
Today we are relaunching our range of services, focusing them squarely on the travel and tourism industry.
This, combined with the effective application of technology, is our core area of expertise. 4TM has developed a range of tried and tested services to support communication and conversation in the industry, developed with input from some of the [...]
Another great Mashable article on the power of Twitter search.
I use the Seesmic Twitter application myself with different keywords enabling me to connect with like minded people that tweet about “Tourism”, “Whisky”, “Speyside”, “Moray”, “Inverness” and of course “Social media” When discussing social media and Twitter with businesses and organisations I always make them aware [...]
Found this blog article on the HotelMarketing.com website which I feel identifies the lack of engagement of tourism businesses with user generated content websites like TripAdvisor. Yes, people can abuse it, yes some business owners write their own reviews but as mentioned in the article:
it’s critical for hotels to regain control and take the appropriate action.
According to [...]
